Behind the pedals
An under-the-hood look at the team and city that helped shape Astro, Lyft's newest bikeshare bike.
When Lyft Urban Solutions introduced the Astro bike, the goal wasn't just to showcase a new product—it was to spotlight the people who built it.
Filmed over three days in San Francisco, this under-the-hood video followed the designers and engineers responsible for developing Lyft's next-generation electric bikeshare bike. The project highlighted both the Astro itself and the unique role San Francisco plays as a living laboratory for urban mobility, where steep hills, dense neighborhoods, and daily riders constantly push products to improve.
The project continued a behind-the-scenes video series for Lyft Urban Solutions, building on earlier launches like Pillar to showcase the people behind the technology.
Working with a lean crew and limited budget, we turned engineers into on-camera talent, captured riders throughout the city, and even strapped our cinematographer to the back of a cargo bike to get many of the film's moving shots. The production was designed to maximize every shoot day, creating a library of video and photography assets that could support future content, newsletters, social channels, and broader communications efforts.
Team
Creative Director
Alexis Hazelwood
Story Editor
Vanessa Quirk
Director of Photography
Peter Garafalo
Producer & Editor
Connor Lynch