Same old, same old sports marketing needed some shaking up. So Reebok launched a campaign that no one saw coming.

Reebok’s Sport the Unexpected global campaign was designed to break away from traditional sports marketing and embrace something bolder, weirder, and a little less predictable. Our team was tasked with bringing that same energy to social, translating the campaign’s visual identity into a collection of original, platform-specific creative assets.

Working entirely in-house, we transformed existing campaign photography and footage into custom animations, cinemagraphs, and seamless loops, experimenting with typography, motion, and water effects inspired by the hero spot. We also produced an original 360° product shoot for the three featured sneakers, expanding the campaign’s visual library with fresh content built for digital.

Team

Art Director
Paul Rice

Production Generalist
Alexis Hazlewood

Producer
Kimberly Lewis