Inspired by Blue Moon's signature serving ritual, we created a series of social videos that would make viewers crave a cold beer.

Blue Moon wanted a suite of social-first content that highlighted the brand's flavor, refreshment, and visual appeal across its global brand channels. The campaign included a collection of boomerangs, cinemagraphs, and short-form videos, as well as a YouTube bumper spot for Blue Moon's Canadian counterpart, Belgian Moon.

Working with a limited budget, we transformed conference rooms and office corners into makeshift bars using black pin boards, string lights, and a healthy amount of creative problem solving.

I served as videographer, director, gaffer, and impromptu set designer throughout the shoot. Even the smallest details mattered, including sourcing the correct Valencia oranges for Blue Moon's signature garnish. The entire production was executed in a single day, forcing us to be resourceful, efficient, and collaborative. More than any individual asset, the project became a crash course in creative leadership, resourcefulness, and solving problems in real time.

YouTube bumper for Belgian Moon, Blue Moon's Canadian brand.

Team

Art Director
Paul Rice

Copywriter
Sarah Wagner

Production Generalist
Alexis Hazlewood

Producer
Kimberly Lewis